In the wake of accepting technological advancements, we have also come to embrace the term ‘social-networking.’ Starting as an easy way of communication, social networks have accelerated their pace towards transmogrifying our lives. Whether at the comfort of our homes or while commuting, they have become the intruders in our PC screens, mobile devices and our lives. They have brought in varied changes in the way we socialize.
Let’s discuss a few impacts that the trend of social networking has brought in:
Communication:
Social networking has changed the way we would once communicate with friends and family. Social sites have becomes a primary means of communication with Face book topping the list. It introduces effortless communication with someone on the opposite end of the globe. It is not just mere communication, finding a long lost friend, sending invitations, sharing pictures, letting everyone know what’s on your mind is all made quite simple.
Teenagers:
Teenagers often tend to accept and adapt to a new, trendy, tech-savvy lifestyle easily. Seemingly, social sites have a greater impact on their lives. Quality times spend by them tweeting or updating statuses won’t be a surprising fact. Nevertheless, it has been used by collegians to spread good and meaningful messages.
Recruitment:
Recruitment is another factor that has been quite responsive to the ongoing social media phase (which is here to stay). The wider reach and entering a particular class or forum to pick the right candidate is said to be one of the key reasons. Recruitment by using these social channels have been quite effective, albeit everything comes with a fair share of pros and cons.
Marketing/Advertisement:
Needless to say, social sites serve as a good way to promote products. They have emerged as a new marketing platform. Celebs have also been leveraging on these sites to showcase their upcoming events, albums and movies. This latest marketing/advertising platform has forced out Paths to newer revenue opportunities.
Entertainment:
Social sites have becomes a part of our lives. They come as a complete package to keep one engaged with factors besides communication. Playing games and then flaunting your high scores is made possible with just a few clicks. It’s a virtual world cocooned within your device screens which opens up as a complete entertainer. People look for more ease and doing things within their comfort zone. They are wowed by the virtual world concept.
Just as a coin has two sides, social networks have their shades of white and grey. While binding the world closer and closer, they bring in bountiful changes.
Mkessa Patricia
BAPRM 42618
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