Friday, 20 May 2016

INNOVATION

Innovation means coming up with new ways of doing things. Bringing innovation into your business can help you save time and money, and give you the competitive advantage to grow and adapt your business in the marketplace.

Innovation generally refers to changing processes or creating more effective processes, products and ideas.
For businesses, this could mean implementing new ideas, creating dynamic products or improving your existing services. Innovation can be a catalyst for the growth and success of your business, and help you to adapt and grow in the marketplace.

Being innovative does not only mean inventing. Innovation can mean changing your business model and adapting to changes in your environment to deliver better products or services. Successful innovation should be an in-built part of your business strategy, where you create a culture of innovation and lead the way in innovative thinking and creative problem solving.

 Innovation can increase the likelihood of your business succeeding. Businesses that innovate create more efficient work processes and have better productivity and performance.

 Key steps towards business innovation
 
Find areas and ways to innovate in your business through research and planning:
Conduct an analysis of the trends in the market environment, your customers’ wants and needs and your competitors.
 
Consult with customers and employees for ideas on improving processes, products and services both internally and externally. Find out more about connecting with customers for ideas.

Seek advice. Use available resources such as business advisors, grants and assistance to drive innovation in your business. This may include seeking Intellectual Property (IP) protection to commercialize your ideas. Learn more about local collaboration and international collaboration with researchers.

Be open to new ideas and adaptive to change.

Develop a strategic, responsive plan, which promotes innovation as a key business process across the entire business. Learn about creating an innovative business culture and developing a strategy for innovation.

Train and empower your employees to think innovatively from the top down.
 
Characteristics of innovation: 

Worth; it must be better than the previous. 

Compactibility; relationship with the things around or surroundings.
 
Triability; It can be tested or released to see how it turns.
 
Simplicity; avoid complications be simple.
 
Observebility; can be understood to everyone.
                                        
                                      By Alphonce Bhoke BAPRM 42527
 

1 comment:

  1. I had such an amazing time reading this post because innovation in the marketing plans are needed if you want to grow your business. More importantly, you have to start using the marketing techniques that are trending these days in order to get fast results. I am using social media and bulk business texting services and very happy with the results.

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