importance of facebook in small business

Today when you look at Facebook and the groups or fan pages that exist on the site, you will find that every popular brand is there. They are not only there but are active on almost a daily basis. For the present generation, who spend a lot more time on the internet than on the TV, brands needed to change their approach. Facebook provides the best possible solution in this scenario. However, it is not only the big brands that make the full use of Facebook’s social media power. Even small businesses can benefit greatly if they make optimal use of the various features that Facebook has to offer.

Why Use Facebook for Your Business?

When you start your business, many things have to be taken into account. Amongst the tons of seemingly more important things, you might question the need for using Facebook. Often people end up feeling that it is too trivial a task and can be accomplished at any time. Here are some reasons why you should have your presence on a social networking giant like Facebook and take it very seriously:

Customer Interaction: Having your business on Facebook through a fan page or a group is a great way to learn more about your customers. Through comments or posts, you get to have direct feedback and conversations with your target audience. The people who like your fan page or join your group are only there because they want to be. They are there to know what they can about you and you can do the same thing.

Give a personal touch to your business: Being well connected is important for any business, especially for a small one. You need to be able to communicate with people and grow your contacts. The best possible way to do that is through direct involvement. Facebook allows you to give your business an image and then you can actually have live conversations with people who matter, making it a more personal experience then what you get on a TV.

Develop a loyal fan base: Facebook allows you to develop your very own community. All you need to do is, post links and content that is both relevant and useful. You can even have promotional campaigns and contests through your page and offer incentives as well. If done correctly, you will find that you can develop a loyal community for your business on Facebook.

Beat your competition: One of the biggest reasons for you to make sure that you are on Facebook is that your competition might already be there. In this cut throat environment, lagging behind will make it really hard for your business to succeed.

Facebook Ads: Your business at Facebook is not just limited to a fan page or a group. Facebook also offers you a chance to put up advertising campaigns. You can build your advertisements, and as per your budget requirements, go for a campaign suitable for your business. You can also choose the set of people to whom these ads will be visible. You can target your ads on the basis of demographics, educational level, interests etc. It is also up to you to decide how often these ads will appear.

.by Mkula Dennis