Tanzania new media
The
media industry in Tanzania has gone through four major phases. There were
the German colonial media established to serve communication interests (and
needs) of the German administration. By the same time, missionaries tried to fulfill
their tasks by editing a number of papers. There were the media of the British
administration established as propaganda tool to support the colonial regime, and later the nationalists’ media established to agitate for self-governance and respect for human rights. There was the post colonial phase where the then socialist regime of independent Tanzania sought to „Tanzanianize“ the media - the aim being to curb opposition and foster development of socialistic principles. There was the transition phase where both economic and political changes world-wide had necessitated change in the operation of the media industry. This is the phase when a private and independent press was established in Tanzania. Through all these phases and comprehensively brings together what we have not had in Tanzania before
Understanding media history in any society is - in itself - understanding a society’s political, economic and social history. It is due to this fact then, that we in Tanzania - particularly in the media industry - find it plausible to have such a
work at this material time. This publication will be very helpful especially to students of journalism, media organs, university scholars, various researchers and even the general public. Although various studies had been carried out by
Tanzanian scholars about media history, they were not as vast in scope, rich in
content and analytic in nature as this one. It is therefore a mirror in which the
media industry will see itself to determine how - too old or - old enough it has
turned out to be. It is through this publication that Tanzanians will be able to judge - objectively - why the media in the country today behave the way is does.
Through this publication, scholars will be able to analyze the relationship between politics and media. Above all, through this publication you will know your own history.
I recommend that the publication should be used as a reference text by journalism students in Tanzania.
Television was a latecomer: state TV launched in 2001, several years after the first private station. TV viewing is eroding radio's traditional dominance.
Tanzania is one of the few African countries to have completed the switch to digital terrestrial TV.
the German colonial media established to serve communication interests (and
needs) of the German administration. By the same time, missionaries tried to fulfill
their tasks by editing a number of papers. There were the media of the British
administration established as propaganda tool to support the colonial regime, and later the nationalists’ media established to agitate for self-governance and respect for human rights. There was the post colonial phase where the then socialist regime of independent Tanzania sought to „Tanzanianize“ the media - the aim being to curb opposition and foster development of socialistic principles. There was the transition phase where both economic and political changes world-wide had necessitated change in the operation of the media industry. This is the phase when a private and independent press was established in Tanzania. Through all these phases and comprehensively brings together what we have not had in Tanzania before
Understanding media history in any society is - in itself - understanding a society’s political, economic and social history. It is due to this fact then, that we in Tanzania - particularly in the media industry - find it plausible to have such a
work at this material time. This publication will be very helpful especially to students of journalism, media organs, university scholars, various researchers and even the general public. Although various studies had been carried out by
Tanzanian scholars about media history, they were not as vast in scope, rich in
content and analytic in nature as this one. It is therefore a mirror in which the
media industry will see itself to determine how - too old or - old enough it has
turned out to be. It is through this publication that Tanzanians will be able to judge - objectively - why the media in the country today behave the way is does.
Through this publication, scholars will be able to analyze the relationship between politics and media. Above all, through this publication you will know your own history.
I recommend that the publication should be used as a reference text by journalism students in Tanzania.
Television was a latecomer: state TV launched in 2001, several years after the first private station. TV viewing is eroding radio's traditional dominance.
Tanzania is one of the few African countries to have completed the switch to digital terrestrial TV.
BY
JOHN CAFRENE. BAPRM 42567
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