Networking business
Many
business uses networking as a key factor in their marketing plan. It helps to
develop a strong feeling of trust between those involved and play a big part in
raising the profile of a company. Suppliers and businesses can be seen as
networked businesses, and will tend to source the business and their suppliers
through their existing relationships of the companies they work closely with.
Networked
businesses tend to be open, random, and supportive, whereas those relying on
hierarchical, traditional managed approaches are closed, selective, and controlling.
These phrases were first used by Thomas Power, businessman and chairman of
online business network.
Tips
for Effective Business Networking
Effective business networking is the
linking together of individuals who, through trust and relationship building,
become walking, talking advertisements for one another.
Keep in mind that networking is
about being genuine
and, building trust and relationships, and seeing how you can help others who
need your services of product you offer.
Ask yourself about your goals to
participate in networking meetings, which you will pick groups that will help you get what you
are looking for. Some meetings are based more on learning, making contacts, and
volunteering rather than strictly making business connections.
Visit as many groups as possible
that spark your interest.
Notice the tone and attitude of the group. Do the people sound supportive of
one another? Does the leadership appear competent? Many groups will allow you
to visit two times before joining.
Hold volunteer positions in
organizations.
This is a great way to stay visible and give back to groups that have helped
you.
Ask open-ended questions in
networking conversations.
This means questions that ask who, what, where, when, and how as opposed to
those that can be answered with a simple yes or no. This form of questioning
opens up the discussion and shows listeners that you are interested in them.
Become known as powerful resource
for others.
When you are known as a strong resource, people remember to turn to you for
suggestions, ideas, and names of other people. This keeps you visible to them.
Have a clear understanding of what
you do and why,
for whom, and what makes you doing it special or different from others doing
the same thing. In order to get referrals, you must first have a clear
understanding of what you do that you can easily articulate to others.
Be able to articulate what you are
looking for and how others may help you. Too often people in conversations ask, "How may I
help you?" and no immediate answer comes to mind.
Follow through quickly and
efficiently on referrals you are given. When people give you referrals, your actions are
reflection on them. Respect and honor your referrals will grow.
Call those you meet who may benefit from
what you do and vice versa.
Express that you enjoyed meeting them, and ask if you could get together and
share ideas.
BY
JOHN CAFRENE. BAPRM 42567
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