NEW MEDIA CULTURE
Nowadays, the TV viewers can attend the
favorite TV transmissions on the screen of the computer. The PC is exceeding by
far the
native function and
now it plays
the role of
television and multimedia center.
It is used in the same time for downloading the TV transmissions from the
Internet and to program the digital registration of high definitions and also
to see the programs. In a converged media world, consumers use Apple iPods to
make their own music playlists. Personal
video recorders allow them to customize television schedules. These consumers8
pull stock-market updates, text messages, wallpaper, ring-tones, and short-form
video into their mobile phones.
They come together in
online communities, generate their own content, mix it, and share it on a
growing number of social networks. In this new-media culture, people no longer
passively consume media (and thus advertising, its main
revenue source) but
actively participate in them, which usually means creating content, in
whatever form and on whatever scale.
THE BEST PLAYERS OF NEW
MEDIA
Today's
media revolution, like
others before it,
is announcing itself with
a new and
strange vocabulary: Blog,
Podcast, Wikis, and Wikipedia.
Impact of new media technology on society
A blog, is a type of website where entries are
made (such as in a journal or diary), displayed in a reverse chronological order. Blogs often
provide commentary or
news on a
particular subject, such
as food, politics, or local news; some function as more personal online
diaries9. A typical blog combines text,
images, and links to other blogs, web pages, and other media related to its
topic.
Podcasting is the method of distributing
multimedia files, such as audio
programs or music
videos, over the
Internet using either
the RSS or Atom syndication formats, for playback on mobile devices and
personal computers. The term podcast, like radio, can mean both the content and
the method of delivery. A podcast
however is distinguished by
its ability to
be downloaded automatically
using software capable of reading RSS or Atom feeds. Wiki is a piece
of server software
that allows users
to freely create and
edit Web page
content using any
Web browser. Wiki supports hyperlinks and has an simple
text syntax for creating new pages and
crosslinks between internal
pages on the
fly. Wiki is unusual among group
communication mechanisms in that it allows the organization of contributions to
be edited in addition to the content itself.
Wikipedia is an international Web-based
free-content encyclopedia project. It exists as a wiki, a website that allows
visitors to edit its content. The word Wikipedia itself is a portmanteau of the
words wiki and encyclopedia. Wikipedia is written collaboratively by
volunteers, allowing most articles to be changed by anyone with access to the
website. A blog or video blog is a blog which uses video as the primary
content. A typical blog entry combines an embedded video or video link with
supporting text, images, and metadata.
THE EFFECTS OF NEW MEDIA ON SOCIETY
The impact of this new media on society is
varied in both positive and negative outlooks. Internet makes everyone a
publisher and everyone a librarian, in that anyone can both produce and
retrieve an unprecedented amount.
The gate-keeping and agenda-setting functions
of the traditional media establishments are
bypassed in favor
of search engines and
directories. Ideally, this
means that any
person with Internet access
(still a fairly small number, confined primarily to the developed world)
can gain information
about any issue,
event, or place, without
the restrictions of
time, expense, geography,
and politics that used to limit such information gathering.
BY
KIMATI ELITRUDAH
BAPRM 42582
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