THE CONCEPT OF REAL TIME MARKETING IN VIRTUAL COMMUNITY

THE CONCEPT OF REAL TIME MARKETING IN VIRTUAL COMMUNITY

Real Time Marketing

Real Time Marketing is marketing that is based on up to date events. Instead of creating a marketing plan in advance and executing it according to a fixed schedule, real time marketing is creating a strategy focused on current, relevant trends and immediate feedback from customers. The goal of real time marketing is to connect consumers with the product or service that they need now, in the moment. Other industries that are affected by real-time marketing include online news and entertainment publications, reacting and responding to news as it happens. This includes updated stories on the website and “Breaking News” emails and texts to subscribers.

Why is Real Time Marketing important?

With developments in social media, real time marketing efforts are more effective than ever. With Facebook, Twitter, and other popular social sites, businesses can gather up-to-date information on their target audience. Within minutes, they can convert that info into a marketing message to be shared. Everybody wants to be a part of the latest trend or newest fad. When companies strategically structure their advertisements to reflect a current event or craze, their product or service may become more appealing to consumers.Today’s consumers are all about instant gratification, so by tailoring a relevant marketing message to consumers in a time of need, they are more likely to buy a product or service because they will recognize the immediate utility that they can receive from it. 

It is important to note that real-time marketing is both a technology and a marketing tool. Companies gather customer intelligence data such as online searches, demographics, shopping history, and what topics or products the customer clicks on while surfing the net. Once gathered, this information is used to create ads that appear nearly instantly to the customer and are directly related to the customer’s interests and preferences. This consumer intelligence data includes anything from emails to blog posts to podcasts, website visits, online searches and instant messaging. All of this information helps companies predict customer trends and choices, allowing them to create instant marketing messages that appeal to specific customer preferences. In addition, real-time marketing messages encourage consumers to spend both more time and money with that company. Part of a real-time marketing plan could include an “opt-in” feature on the company website for customers to join a membership or club. Members of this club might receive special text messages and emails with breaking news, important information, and exclusive offers.

Social media networks are also an important element in real-time marketing deployment. A social media manager can create a business profile page on sites such as Twitter and Facebook and then send an email or text to customers, encouraging them to “Like” or “Follow” the business. Once a following is established, the social media manager posts regular updates, news and special offers on their pages.

Conclusion, A marketing manager should understands how to design and execute strategic real-time marketing plans as well as traditional marketing campaigns. In addition, a marketing manager must have the ability to perform and understand both quantitative and qualitative research and data in order to gather and use this information to create real-time marketing advertising.

                          JAMES CATHERINE

                          BAPRM 42566