ROLE OF NEW MEDIA IN CORPORATE COMMUNICATION

Role of new media in corporate communication

1. New Media and Corporate Communication New media is a broad term in media studies that emerged in the latter part of the 20th century.

 New media holds out a possibility of on demand access to content anytime, anywhere, on any digital device, as well as interactive user feedback, creative participation and community formation around the media content. The rise of new media has increased communication between people all over the world and the Internet. It has allowed people to express themselves through blogs, websites, pictures, and other user-generated media.

  2. Choices they won’t rely on the company.

 Communication becomes a more important factor for the success of a company communication models.  The objective of corporate communication is to achieve a corporate brand, a reputation or image of the company in order to build trust, to be attractive for potential employees and to generate value for investors. New media helps in establishing corporate brand and builds positive image within the most important target groups.  Unless a company offers special web possible any more. 

  3. Content that sets the record straight.   

 In this manner, crisis situation can be minimized. Corporate communication is a total communication activity generated by a company, body, and institute to its public in order to achieve its planned objectives. Internal Corporate communication: employees, stake Holders’ External Corporate communication: agencies, channel partner, media, government, industry bodies, educational institutes and general public. Corporate communication includes advertising, marketing communication, marketing and public relation, but they all function under a managed perspective.

 4. Corporate communication plays a major role in creating and maintaining the business image of any corporate entity.

 It is an effective strategy to communicate the brand value and reputation to its customers, stakeholders and the target audience. Many reasons mark the importance of corporate communication in today’s business world. To Advertise New Products & Services Regular means of communication will help in easy reach of new products and services to the consumers.

5. Company’s reputation.

. Helps corporate communicators prepare for events such as chemical spills, violence in the workplace, an accidental death on the job, layoff announcements and allegations of company wrongdoing. They often work with staff throughout their organizations to develop crisis communication plans before disaster strikes.

  6. Crisis may require communications staff to work with attorneys, government regulators, political officials, emergency response personnel and communications staff from other companies when developing crisis messages.

 Corporate communicators may facilitate focus groups to learn what issues matter most too front-line employees. They advise senior leaders on how to improve relationships with their staff and gain support for their initiatives.

 7. Crisis may require communications staff to work with attorneys, government regulators, political officials, emergency response personnel and communications staff from other companies when developing crisis messages.

Employee Communications In addition to conveying a company’s messages to external audiences, corporate communicators may also be called on to function as employee communications managers, which includes designing printed publications and writing emails to announce company news, benefits information and training opportunities. Corporate communicators may facilitate focus groups to learn what issues matter most too front-line employees.

BY

KIMATI ELITRUDAH. BAPRM 42582