IMPORTANCE OF INTERNET TO ORGANIZATION

Importance of Internet to organization

•  Increase credibility

These days, if a company or an organization doesn't have a website, it doesn't exist.

The more information and services an organization provides online, the more professional it appears to the public.

• Increase exposure

When journalists, researchers, etc want to find out about something these days, they don't write letters asking for brochures — they search on the web, and subscribe to newsfeeds.

They can get information any time of day or night, and easily save it and sort through it.

• Greater quantity and quality of inquiries

Quantity: People can contact you easily and immediately, through your email address on your site, or even better, through a form on your site.

Quality: When people contact you, they have already searched for your information at least once already. So they have already shown they are interested, and through your website they are already informed.

• Increase donations and sales.

Donating or ordering directly from a website can be as easy as typing in a card number and clicking a button.

• Reduce cost per contact.

The ultimate cost of doing "business" on the Internet is much lower than by print brochures and letters by post.

• Increased access to your information.

The information you supply is available to the world 24 hours a day, seven days a week.

It is easily findable through internet search sites, unlike a brochure that can slip underneath a pile of other literature never to be seen again!

With a website, you can easily keep your information always current and up-to-date.

• Gain full access to a seemingly infinite supply of current information.

As well as current events and blogs, information about almost any subject is available in depth and up to date. This is incredibly valuable for every subject you can imagine. Almost every college and government research organization is on the Internet, along with libraries, educational institutions, associations, and many commercial directories and sites,

• Maintain information that's "up to the minute" accurate.

With printed materials, the information you deliver can be out of date even before you get it back from the printer. Often, providing updated materials involves throwing out old materials that you had paid for. Materials on the internet however, can be brought up to date immediately at little cost. Also, because there is only one copy people are referring to, you can know that your readers are seeing current information — and not an out-dated brochure, that they forgot to replace with the new copy you mailed to them at your expense!

• Save on printing costs.

You can reduce your printed materials to shorter brochures and pamphlets, and in them refer the reader to the wealth of information available 24 hours a day on your site.

• Reduce phone usage and staff load.

By having information on your website, available to the entire world, 24 hours a day, you can greatly reduce the time your staff must spend on the phone or answering letters or emails, providing this same information.

• Increase your "green rating".

By using electronic media instead of print whenever possible, you reduce the amount of paper, ink, and related materials you consume and discard — helping our poor over-worked planet (and ultimately ourselves, since that planet is where we have to live!). 

                           By KINGALU AVIN

                                  BAPRM 42697