New media and online marketing

What is Social Media Marketing?

Social media marketing, or SMM, is a form of internet marketing that implements various social media networks in order to achieve marketing communication and branding goals. Social media marketing primarily covers activities involving social sharing of content, videos, and images for marketing purposes, as well as paid social media advertising.

We’ve created this guide to provide you with the social media marketing tips and training you need to better your business. We want to give small businesses on short budgets an alternative to hiring a social media marketing agency or paying for social media marketing services.

With our Social Media Marketing 101 Guide below, you can begin developing your own social media marketing expert plan.

Social Media Marketing for Small Businesses: Learn Social Media Marketing 101

This guide gives a basic overview on how to use social media for marketing, serving as a social media marketing for dummies manual.

Social Media and Marketaudiences.t With a Plan

Before you begin creating social media marketing campaigns, consider your business’ goals. Starting a social media marketing campaign without a social strategy in mind is like wandering through a forest without a map—you’ll only end up lost.

Create a social media marketing plan and brainstorm about your goals: what are you hoping to achieve through social media marketing? Who is your target audience? Where would your target audience hang out and how would they use social media? What message do you want to send to your audience with social media marketing?

Social Media for Marketing: Developing Your Goals

Social media marketing can help with a number of goals, such as:

Increasing website trafficBuilding conversionsRaising brand awarenessCreating a brand identity and positive brand associationImproving communication and interaction with key audiences

         By Burugi Maria
         
          BAPRM 42538