MEDIA

MEDIA IN  THE DIGITAL AGE                                           

John V Pavlik is professor and chair of the department of journalism and media studies at Rutgers University. His articles have appeared in CNN.com and Television Quarterly, among other venues, and his books include Converging Media: Introduction to Mass Communication in the Digital Age , Journalism and New media, and New Media Technology : cultural and Commercial Perspectives. 

Digital technologies have fundamentally altered the nature and function of media in our society, reinventing age old practices of public communication and at times circumventing tradition media and digital media and challenging its privileged role as  gatekeepers of news and entertainment. Some critics believe these technologies keep the public involved in an informed discourse on matters of public importance, but it isn’t clear this is happening on a large scale. Propaganda disguised as news in flourishing and though interaction with the digital domain teaches children valuable skills it can also expose them to grave risks.

John V. Pavlik (2008) critically examines our current digital innovations-blogs , podcasting, peer-to-peer file sharing, on demand entertainment, and the digitalization of television, radio, and satellites and their positive and negative implications. He focuses on present developments, but he also peers into the future, foreseeing  a media land scape dominated by a highly fragmented, though active audience, intense media competition, and scare advertising dollars. By embracing new technologies, however, Pavlik shows how professional journalism and media can hold on to their role as a vital information lifeline and continue to operate as the tool of a successful democracy.

DIGITAL MEDIA EXECUTIVE-TANZANIA                                         

SQUAD TEAM

Squid digital ( a SCAN Group and WPP digital network agency) is an award winning full service digital  marketing agency , supporting clients in Kenya, Tanzania, Uganda, Rwanda, Ghana, Nigeria and  most recently Dubai and Bahrain.

This is an exciting position to shape how the region’s leading brands conduct their marketing and business in digital age . In digital age people have to work and do markrting in digital age through the use of online marketing cooperating with nearby countries like East African Community which comprises of Tanzania, Uganda, Kenya, Burundi and Rwanda.

Major responsibility and deliverables which are taking place now are;

i.        Be able to craft the digital communication strategy across client’s products and services portfolio as well as lead the digital master plan.

ii.      Provide digital direction and strategic ideas on migration from paid to owned and earned territories.

iii.    Recommend ROI measurements on all digital opportunities, especially facilitating the client to use digital to enhance customer engagement and drive business outcomes.

iv.     Campaign thinking.

v.       Commenting on the effectiveness of digital creative format

vi.     Interpret and implement social medial guidelines of our clients

vii.   Lead and work out a crisis management plan that is needed for social media opportunities.

viii. Lead, motivate and develop a mid- sized team of top digital talent on implementations

ix.     Explain to the client work and  time involved in out of scope digital work and negotiate accordingly.

x.       Being a thought leader for emerging areas such as social SEO, Mobile e.g. M-banking. 

                                                   By

                                                       JOHN CAFRENE. BAPRM 3/42567.