Saturday, 4 June 2016

IMPACT OF SOCIAL MEDIA IN OUR DAY-TO-DAY LIVES.

Impacts of social newrking
by massawe loveness

My other quibble is that ‘academic knowledge’ is implicitly seen in these arguments as not relevant to the knowledge society – it is only applied knowledge now that matters. However – and this is the critical point – it has been the explosion in academic knowledge that has formed the basis of the knowledge society. It was academic development in sciences, medicine and engineering that led to the development of the Internet, biotechnology, digital financial services, computer software and telecommunication, etc. Indeed, it is no co-incidence that those countries most advanced in knowledge-based industries were those that have the highest participation rates in university education.
Again, though, I don’t want to downplay also the importance of non-academic knowledge in the growth of knowledge-based industries. These other forms of knowledge have proved just as valuable, and there is a significant shift in business in trying to manage the every-day knowledge of employees within a company through better internal communication, encouraging external networking, and rewards for collaboration and participation in improving products and services.
Education and knowledge
My argument here is that trying to distinguish between academic and applied knowledge misses the real point about the kind of education needed in a knowledge society. It is not just knowledge – both pure and applied – that is important, but also IT literacy, skills associated with lifelong learning, and attitudes/ethics and social behaviour. Gilbert surprisingly plays down the importance of both developing learning skills and the role of ICTs in teaching and learning (in the latter case, arguing that they are not properly integrated into teaching. Again, I don’t disagree that this is often a problem, but integrating ICTs into the curriculum needs to be part of the solution).
My point is that it is not sufficient just to teach academic content (applied or not). It is equally important also to enable students to develop the ability to know how to find, analyse, organise and apply information/content within their professional and personal activities, to take responsibility for their own learning, and to be flexible and adaptable in developing new knowledge and skills. All this is needed because of the explosion in the quantity of knowledge in any professional field that makes it impossible to memorise or even be aware of all the developments that are happening in the field, and the need to keep up-to-date within the field after graduating.
To do this learners must have access to appropriate and relevant content, know how to find it, and must have opportunities to apply and practice what they have learned. Thus learning has to be a combination of content, skills and attitudes, and increasingly this needs to apply to all areas of study. This does not mean that there is no room to search for universal truths, or fundamental laws or principles, but this needs to be embedded within a broader learning environment. This should include the ability to use ICTs as an integral part of their learning, but tied to appropriate content and skills within their area of study.
These skills and attitudes may also be seen as knowledge, although I would prefer to distinguish between knowledge and education, and I would see these changes more as changes in education. What is changing then is not necessarily knowledge itself, but our views on what educators need to do to ‘deliver’ knowledge in ways that better serve the needs of society. We need then to broaden our understanding of how best to help students acquire knowledge in ways that will be useful for them, but that does not necessarily mean rejecting academic knowledge as being now irrelevant.

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