Step 1–Monitoring
- Analyze the business environment.
- Scan and monitor what is being said, written and done by public, media, interest groups, government and other opinion leaders.
- Consider what may impact on the company or its divisions.
Step 2–Identification
- Assess from the business environment those elements that are important
- Look for a new pattern emerging from what most people take for granted.
- Identify the issue that impact on the company and are gaining widespread support.
- What is the type of issue and where is it in its lifecycle?
Step 3–Prioritization
- How far-reaching will an issue’s impact be (product sector, company, industry)?
- Assess what is at stake—Profit? Reputation? Freedom of action?
- What is the probability of occurrence?
- How immediate is the issue?
Step 4–Analysis
- Analyze the most important issues in some detail.
- Determine their probable impact on the company or its divisions as precisely as possible.
- Establish issue support teams if appropriate.
- Identify/rank stakeholders.
Step 5–Strategy decision
- Create a strategic response and define the content of the message.
- Identify the target groups.
- What are the company’s strategic options?
- What resources are needed?
- What specific actions should be taken? By whom? When? With whom?
- Develop issue management communication plan and consider timing.
Step 6–Implementation
- Implement the policies and programs approved by management.
- Communicate the response effectively with each target group in a credible form.
- Advocate the company position to prevent negative impacts and encourage actions with beneficial effects.
- Assess results.
- Evaluate the success of policies and programs to determine future strategies.
- Capture lessons from failures and successes. By Kingalu Avin BAPRM 42697
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