DIGITAL MEDIA DEVELOPMENT

DIGITAL MEDIA DEVELOPMENT

Digital media is digitized content that can be transmitted over the internet or computer networks. This can include text, audio, video, and graphics.  This means that news from a TV network, newspaper, magazine, etc. that is presented on a Web site or blog can fall into this category. Most digital media are based on translating analog data into digital data. The Internet began to grow when text was put onto the Internet instead of stored on papers as it was previously. Soon after text was put onto computers images followed, then came audio and video onto the Internet. Digital media has come a long way in the few short years to become as we know it today and it continues to grow.

Media development involves capacity building for institutions or individuals related to freedom of expression, pluralism and diversity of media, as well as transparency of media ownership. Media development plays a role in democracy and effective democratic discourse through supporting free and independent media.

DRIVERS OF DIGITAL MEDIA DEVELOPMENT

1. Global connectivity and customer empowerment

If the world is always connected, and become a single village with no boundaries between states, the global connectivity must change you on how you use your social media or internet. Global connectivity will enhance the capacity in you on how to think and act because it has brought something new that is consumer empowerment.

As a corporate communication personnel you have to find time for to engage with your customers and know what they want, at what time they want it, how they want it to be like, you have to empower your customers so as to make them loyal with your organization globally.

2. Mobility shift and customers engagement

 Every consumer will be able to purchase and your products where they are due to mobility shift which means that due to the digital media development people move with information and also mobility shift engages consumers directly from what the organization produce. As a corporate communication personnel you have to know your customers well so as to be able to engage them in what product or service that you provide, also as a corporate communication personnel you have to be able to make your customers change due to the influence on the digital media development and also choose to be new everyday due to the influence of mobility shift.

3. Social network

As a corporate communication personnel you have to be innovate every day and be that innovation means the process of translating an idea or invention into a good or service that creates value or for which customers will pay, and must have the following characteristics, Observability, Trial ability, complexity vs simplicity, compatibility, and relative advantage.

4. Movement of Individual to Business to Industry

As corporate communication personnel you have to make sure due to the help of digital media development you understand your customers individually and being able to change their minds to move to business and lastly being able to transform them to take the organizational products in an industry.

BY MKULA DENNIS