MEDIA DEVELOPMENT

BY KIMATI ELITRUDAH

 Media development

Is a kind of media which involvement is influenced by media convergence.

Drivers of digital media development

Drivers of digital media development are follows bellow:

Global connectivity and customer empowerment, enhances the capacity of ways corporate communication working I international level, engagement of customer.

Social network, due to this made corporate to think new and work differently. As corporate communication should be innovative, have vision, critical thinking, social network helps in creating corporate identity and usage of positive social in creating customer understand in corporate communication in digital age.

Mobility shifts and customer engagement, moving with information due to revolution of smartphones and tablets, thus engaging customer in whatever you do as he/she moving with information. Thus as corporate communication manager you think different in order the company to develop.

Pace of change, The ICT and digital technologies sector is dynamic and fast changing and many of the current business products or models did not exist a few years ago. The implication of this driver are: Constant change in skills requirements of the workforce and in Education system needs to be agile enough to be able to respond to the changing needs and expectations of businesses ((John, 2011).

Increase in digital investments, increased numbers of businesses, across all sectors, are investing more to enhance their use of technology. The implications of this driver are: to creates an increased demand for technology skills across a range of sectors. This can act as a catalyst for growth and job creation. Also, to assist businesses in adapting to changes in technology there is a need for core competencies and technology awareness to be improved across all sectors. ((John, 2011).

Increased Contracting out, this shows a trend towards increased contracting out of services to countries with the ability to provide a lower cost service. The implications of this driver are:  A high quality skilled workforce becomes critical if nation is to continue to be viewed as a location which can attract, and support high value jobs. Also, the development of the talent pool needs to be aligned with inward investments ((John, 2011).

Increased importance of security, Cybercrime is a driver of innovation within the industry.  This responds to the requirements of key client sectors such as the financial services industry. However, the ability of industry is to protect the integrity of a product or process in a global environment as a key success factor. In addition, the requirement for specialist skills is to be developed therefore education system needs awareness and capacity to respond to this issue as it cuts across all sub-sectors of Information Computer Technology (ICT) and digital technologies ((John, 2011).

Generally, we can conclude by saying that key insights into the impact of digital media on traditional media are: Social networks began as a basic tool to connect with friends; for example, in 2013 these services are now available on both fixed and mobile devices and are used for much more including messaging services, gaming; business networking, e-commerce; accessing breaking news and video/photo sharing. The era of digital social media has certainly caused much disruption to traditional media industries and has also led to many very innovative new applications and services.